The Media is Evolving
The media in today's society is a lot different from the way it was 10 years ago. Sure 10 years ago we had the internet but no-one used Facebook, Twitter or other social networking sights to get their news. 10 years ago, mostly everyone got their news from TV News or from newspapers.
Think about it this way, earlier this year when Christchurch was struck by the devestating earthquake, I watched the footage live on TV but my Dad watched the footage live online. People are relying more on the internet as their source for news. So as this happens, the media has to change to adapt to the evolution in technology.
Audience Fragmentation is a huge problem for the media in today's society - especially in young people. Young people today, say they don't have any time to read the news or watch the 6 o'clock news but they do have the ability and time to read it online. I don't think it has anything to do with the fact that young people say they don't have anytime to read a newspaper, I think it's got more to do with how the media has changed. They can so much more easily access the news whenever they want online. They don't have to flick through hundereds of pages just to find one thing that they are interested in.
The media industry as a whole has changed in the fact that the number of full time working journalists have decreased dramatically. And with NZPA closing then this will change the media even more. We may not notice so much in today's society but 10 years ago this would have been big news.
It's an example of how the media is also changing in terms of what is being written and what is considered BIG news. Crime is probably the biggest news reported on today. Most front page stories are about crime or this year about the Rugby World Cup. The front page of the New Zealand Herald used to be about the New Zealand economy and the budget. It seems that no-one is interested in this now. It may be considered too boring.
Media will change and adapt with time and we will have to get used to that. But for now, we are happy reading our news online. Well most of us are anyway.
Gemma Provan
Think about it this way, earlier this year when Christchurch was struck by the devestating earthquake, I watched the footage live on TV but my Dad watched the footage live online. People are relying more on the internet as their source for news. So as this happens, the media has to change to adapt to the evolution in technology.
Audience Fragmentation is a huge problem for the media in today's society - especially in young people. Young people today, say they don't have any time to read the news or watch the 6 o'clock news but they do have the ability and time to read it online. I don't think it has anything to do with the fact that young people say they don't have anytime to read a newspaper, I think it's got more to do with how the media has changed. They can so much more easily access the news whenever they want online. They don't have to flick through hundereds of pages just to find one thing that they are interested in.
The media industry as a whole has changed in the fact that the number of full time working journalists have decreased dramatically. And with NZPA closing then this will change the media even more. We may not notice so much in today's society but 10 years ago this would have been big news.
It's an example of how the media is also changing in terms of what is being written and what is considered BIG news. Crime is probably the biggest news reported on today. Most front page stories are about crime or this year about the Rugby World Cup. The front page of the New Zealand Herald used to be about the New Zealand economy and the budget. It seems that no-one is interested in this now. It may be considered too boring.
Media will change and adapt with time and we will have to get used to that. But for now, we are happy reading our news online. Well most of us are anyway.
Gemma Provan
My views on how the media is changing.
The media is constantly changing and news is being told in so many different ways. The traditional ways are going out the door more and more in these current and to come years as people are taking to the internet.
In New Zealand, Fairfax, APN, TVNZ and MediaWorks cut staff including journalists. In Australia the number of fulltime journalists is estimated to have declined by 13 per cent between 2001 and 2008. The traditional media was the newspaper; the problem with the newspaper is that it holds so much information all thrown together, cars for sale, houses for sale, movie times, what happened yesterday and the weather. People may only get the paper just to read about two things out of it and the rest is a waste. The internet is more precise people can select want they want to read and skip all the rest.
People are moving more to the internet to find their news it is instant and there is such a big selection of it. They can read newspapers online on their phones, computers, ipads or other electronic books. Over time their use could grow to the point where weekday edition of newspapers, plus many weekly magazines, are available only for digital readers. The impact of the Internet and on-line news requires news media companies to build new subscription models.
With the media changing to online a lot more it will save huge on printing costs and distribution costs for companies. It gives readers so much more opportunities and it is more diverse so readers can view content from many different news organisations and countries. The world is moving forward in technology everything is electronic these days and that is the way I view the media going. There is no need to watch the six o’clock news anymore because you can just pop online and watch it or read it.
I think that the media will change to being almost totally internet based. It will evolve like mp3s did now days everyone buys their music online and there aren’t very many cd stores left in New Zealand. The take off of music on the net has shut big companies like ‘Sounds’. You can only buy cd’s from big stores like ‘The Warehouse’ and ‘JB HiFi’. This is already beginning to happen with the closure of NZPA in the last month. TV1 and TV3 news are evolving to suit their audience by putting their content online on demand.
Chloe Harvey
Changes and challenges in
the media
The topics in newspapers have changed dramatically. For instance,
last week with the budget “The New Zealand Herald” had a murder that occurred in
Australia on the front page. As the people that were murdered were New
Zealanders, this event had a close proximity to New Zealand and therefore was on
the front page. A few years ago, The New Zealand Herald would have had the
budget on the front page, informing the people of New Zealand of the changes and
how it will affect them. Nowadays, it seems that topics such as the budget are
now seen to be “boring” or not as popular as murders, robberies and drug
busts.
The media’s main role is to inform, not entertain readers. By the
newspaper having an article on the front page, it is to inform readers of what
is happening in our country and world. By choosing to put a murder instead of
today’s budget, it affects many readers’ knowledge of what is happening in our
society today. Some people might not even be aware of the budget that was
announced and would rather choose to be informed about the
murder.
As newspapers are becoming a thing of the past, media
organisations are redirecting their funds to online distribution, as it is
becoming increasingly popular. It is said that in the near future we might well
be paying for the digital media, we now access so freely.
Web 2.0 is a huge phenomenon that has allowed citizens to
participate in the news making process. Before, only computer technicians that
specialised in programming were able to edit and communicate information
online. Today, web 2.0 has given every individual the opportunity to post, edit
and communicate online. User generated content such as blogging, social
networking and mobile photography has also opened doors for citizen
journalists.
Technology has changed the traditional approach of news
production and distribution, allowing citizens to be able to produce news. This
has sparked competition for news companies, which they did not have to consider
and deal with in the past. Digital media has changed the way in which many
reporters research and transmit their news, forming online news companies such
as Scoop.
I do not think that technology will put an end to journalism or
that citizen journalists will take over the news entirely. However I do think
that recent technology has made changes and will continue to make changes in the
way news is shaped, produced and distributed. Reliable, professional journalists
and news sources are still being sought and are looked upon as being the main
source of news. News companies should adapt their practices and become
technology savvy, by finding new ways to reach their audience; in this manner
they will continue to produce revenue.
last week with the budget “The New Zealand Herald” had a murder that occurred in
Australia on the front page. As the people that were murdered were New
Zealanders, this event had a close proximity to New Zealand and therefore was on
the front page. A few years ago, The New Zealand Herald would have had the
budget on the front page, informing the people of New Zealand of the changes and
how it will affect them. Nowadays, it seems that topics such as the budget are
now seen to be “boring” or not as popular as murders, robberies and drug
busts.
The media’s main role is to inform, not entertain readers. By the
newspaper having an article on the front page, it is to inform readers of what
is happening in our country and world. By choosing to put a murder instead of
today’s budget, it affects many readers’ knowledge of what is happening in our
society today. Some people might not even be aware of the budget that was
announced and would rather choose to be informed about the
murder.
As newspapers are becoming a thing of the past, media
organisations are redirecting their funds to online distribution, as it is
becoming increasingly popular. It is said that in the near future we might well
be paying for the digital media, we now access so freely.
Web 2.0 is a huge phenomenon that has allowed citizens to
participate in the news making process. Before, only computer technicians that
specialised in programming were able to edit and communicate information
online. Today, web 2.0 has given every individual the opportunity to post, edit
and communicate online. User generated content such as blogging, social
networking and mobile photography has also opened doors for citizen
journalists.
Technology has changed the traditional approach of news
production and distribution, allowing citizens to be able to produce news. This
has sparked competition for news companies, which they did not have to consider
and deal with in the past. Digital media has changed the way in which many
reporters research and transmit their news, forming online news companies such
as Scoop.
I do not think that technology will put an end to journalism or
that citizen journalists will take over the news entirely. However I do think
that recent technology has made changes and will continue to make changes in the
way news is shaped, produced and distributed. Reliable, professional journalists
and news sources are still being sought and are looked upon as being the main
source of news. News companies should adapt their practices and become
technology savvy, by finding new ways to reach their audience; in this manner
they will continue to produce revenue.
