News media has a variety of challenges to face in this day and age. Many of which include the amount of access to the internet.
The first challenge is that the newspapers provide too much information. It sometimes puts people off reading the newspaper if there is a lot of information in the articles within the newspaper. This is seen mostly among younger people. I find this is true because I am exactly the same. If I am reading the newspaper and there is a huge long article, I will most often than not, decide not to read it because it is too long. This is seen on the online newspapers too as online news sites have a limitless amount of content. They can make their articles as long as they want and have as many of them as they wish.
The second challenge is the topics that the news media write about. They tend to only focus on political controversies and dramatic events and tend not to discuss education, health care and the economy. This makes the newspapers unbalanced because they are only writing about two main things. This will cause a lot of people to choose a different newspaper because they may not be interested in politics and dramatic events. This doesn’t seem to happen in local newspapers but mostly in the very well-known national newspapers.
In the past five years, editorial spending and staffing is down by over 33%. Advertising is also down by 42%. This is a huge change. Many wonder why this is. I believe it is because of the internet. You can access everything online now which may have caused the editorial spending and staffing to decrease. You don’t need someone to spell check your work because Microsoft Word does that for you. You don’t need someone to take your articles to your boss; you can just send them in an email and so on. In regards to advertising, they mostly put their advertisements on the internet and on television these days. There are 4 minutes of breaks every 10 minutes in New Zealand. In the UK you only get 2 minutes of breaks every half hour and you don’t get advertisements during films at all on the television. A lot more people use the internet and television than the newspaper so advertising companies will go toward these two sources.
In conclusion, the news media faces many challenges today but these are just a few of the main ones. The internet being a large challenge.
Amanda Provan
The first challenge is that the newspapers provide too much information. It sometimes puts people off reading the newspaper if there is a lot of information in the articles within the newspaper. This is seen mostly among younger people. I find this is true because I am exactly the same. If I am reading the newspaper and there is a huge long article, I will most often than not, decide not to read it because it is too long. This is seen on the online newspapers too as online news sites have a limitless amount of content. They can make their articles as long as they want and have as many of them as they wish.
The second challenge is the topics that the news media write about. They tend to only focus on political controversies and dramatic events and tend not to discuss education, health care and the economy. This makes the newspapers unbalanced because they are only writing about two main things. This will cause a lot of people to choose a different newspaper because they may not be interested in politics and dramatic events. This doesn’t seem to happen in local newspapers but mostly in the very well-known national newspapers.
In the past five years, editorial spending and staffing is down by over 33%. Advertising is also down by 42%. This is a huge change. Many wonder why this is. I believe it is because of the internet. You can access everything online now which may have caused the editorial spending and staffing to decrease. You don’t need someone to spell check your work because Microsoft Word does that for you. You don’t need someone to take your articles to your boss; you can just send them in an email and so on. In regards to advertising, they mostly put their advertisements on the internet and on television these days. There are 4 minutes of breaks every 10 minutes in New Zealand. In the UK you only get 2 minutes of breaks every half hour and you don’t get advertisements during films at all on the television. A lot more people use the internet and television than the newspaper so advertising companies will go toward these two sources.
In conclusion, the news media faces many challenges today but these are just a few of the main ones. The internet being a large challenge.
Amanda Provan
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